Visitor management strategies for smaller European cities

We developed smart methods and directions for practical solutions to arrive at sustainable tourism in smaller European cities. In cities such as Salzburg, Tallinn and the five Flemish coastal cities, visitor pressure is a hot topic. To assist the cities with managing visitor flows and mitigating the negative impacts of tourist, we developed 17 overarching strategies. We also give directions on what steps are needed to be taken and how to measure achievements.

We are using the results of our first research into visitor pressure and the results of this research project to publish a handbook called ‘Overtourism in cities, understanding visitor growth’ together with UNWTO. The handbook is now available for download.